MCM: THE ART OF MOTION

MCM: THE ART OF MOTION

MCM: THE ART OF MOTION



For Milan Fashion Week 2025, MCM placed motion at its core. Inspired by Taekwondo’s codes of respect and balance, the brand wove martial artistry into modern design. The exhibition at Casa degli Artisti marked another milestone on MCM’s path to its 50th anniversary.



For Milan Fashion Week 2025, MCM placed motion at its core. Inspired by Taekwondo’s codes of respect and balance, the brand wove martial artistry into modern design. The exhibition at Casa degli Artisti marked another milestone on MCM’s path to its 50th anniversary.

The Discipline of Design

Taekwondo’s values of respect, balance, and flow combined with cosmic undertones to center the exhibition’s narrative. A holographic projection by Capsa Studio, along with a motion-sensing digital display of the latest MCM motif – a rabbit-robot hybrid entitled the Rabot – illuminated the space, guiding visitors to explore the runway exclusive pieces.

Clothing as a Sculptural Art Form

For the looks, MCM’s Chief Brand Officer, Dirk Schönberger, translated martial codes into sculptural silhouettes. Belts folded into dresses, knots shaped mini-dresses, and trousers carried the calm intensity of the masters. Bomber jackets and tailored blazers echoed discipline while embracing fluidity.

Alongside the exclusives, MCM previewed its latest bag collection. Featuring bold colors and the Rabot, these styles offered a glimpse into MCM’s next era of innovation.

A Celebratory Beginning

The presentation opened in true party style: cocktails, beats by New York DJ Malik Hendricks, and a vibe that transformed Casa degli Artisti into the IT scene. The energy was electric as guests celebrated, connected, and danced through the night.

A Spotlight On Our Community

A curated group of guests, creators, Mavericks and more joined the event, reflecting the global community that inspires MCM. Their attendance underscored MCM’s dialogue with a community shaping contemporary and digital culture.

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